The FRIEDA is our signature dress made of 100% Linen. It is a simple yet elegant all season essential. 


Worn with a flower crown as a belt it makes a beautiful outfit to shine at your best friend’s wedding. Wear it with casual sneakers or flats in combination with our round buckled leather belt for your daily routines. Gloss it up with some funky high heels and a cool silk scarf to spark at every party. 


FRIEDA has become a great dress for all needs and body types. 


The deep wrap neckline can be worn at the front or at the back. It has dolman sleeves and cuffs and the waistband is generous and sits where it feels most comfortable. The skirt has a midi-length and comes with pockets - we highly believe no dress should come without them!


Do you feel the midi-length is too long for you? Feel free to contact your local tailor to help you out! We kept the seam as simple as possible, so individual fixes can be done quick and beautifully.



€ 175,00Price
  • For a long time we only carried the FRIEDA dress in the MEDIUM-REGULAR. Due to popular demand we decided to offer a SMALL-PETITE. The main difference is the excess amount of fabric in the top: we shortened the back length to make sure also women with a smaller body height can wear the dress comfortably.


    Both variations fit ALL BODY TYPES - from a XS-L - the DIFFERENCE in sizing lies in the BODY HEIGHT and the resulting distribution of fabric. Don’t be surprised: our FRIEDA is NOT a fitted dress.


    From a body-height up to 168cm we recommend the SMALL-PETITE and it works for a XS - L.


    From a body-height 170cm and up we recommend the MEDIUM-REGULAR and it works for a XS - L.


    Please feel free to contact us at ANY time if you are unsure about the SIZING:


    100% Linen, available in multiple colors. 

    Hand-wash in cold water, dry on a clothes hanger.


    All prices are retail prices in Euro, all taxes included. 




Neubaugasse 36,

1070 Vienna , Austria

+43 699 19003895

Opening Hours

Mon - Fri: 10am - 7pm

Saturday: 10am - 6pm

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