The FRIEDA is our signature dress made of 100% Linen. It is a simple yet elegant all season essential. 


Worn with a flower crown as a belt it makes a beautiful outfit to shine at your best friend’s wedding. Wear it with casual sneakers or flats in combination with our round buckled leather belt for your daily routines. Gloss it up with some funky high heels and a cool silk scarf to spark at every party. 


FRIEDA has become a great dress for all needs and body types. 


The deep wrap neckline can be worn at the front or at the back. It has dolman sleeves and cuffs and the waistband is generous and sits where it feels most comfortable. The skirt has a midi-length and comes with pockets - we highly believe no dress should come without them!


Do you feel the midi-length is too long for you? Feel free to contact your local tailor to help you out! We kept the seam as simple as possible, so individual fixes can be done quick and beautifully.



€ 175,00Price
  • Due to pandemic-related circumstances, we were not able to stock up our Frieda production this year, but we have quite a few MEDIUM Friedas left - the demand for size SMALL was huge so we tried to find a solution and we teamed up with a social tailor workshop in Vienna called HANDWERK WIEN.

    We altered the dress in size MEDIUM towards a size SMALL in order to make more colors available again… we are happy with the result and hope you’ll like it too!

    The new size is called X_HYBRID - which describes it quite accurately - a hybrid between a Medium and a Small.

    We raised the shoulder about 5cm in total which results in a shorter neckline and resembles the cleavage of a size Small. The volume in the back of the dress is still the same as in a size Medium but you can tuck it in and mask it with a belt or a silk scarf !

    We believe the new size is now suitable for everyone who is looking for a Frieda size Small. Please note that Frieda is still and will always be, in every size, a voluminous dress not a fitted one :-)

    New colors will hopefully be available from April on - we try to make it happen ! We are also aiming for a new size-run : XS to XL is the goal for 2021 !

    Please contact us at if you wish more information on our new Frieda „X” Hybrid or want to make sure what size suits you better/best, the S, the M or the X-Hybrid


    Both variations fit ALL BODY TYPES - from a XS-L - the DIFFERENCE in sizing lies in the BODY HEIGHT and the resulting distribution of fabric. Don’t be surprised: our FRIEDA is NOT a fitted dress.


    From a body-height up to 175cm we recommend the SMALL-PETITE and it works for a XS - L.


    From a body-height of 175cm and up we recommend the MEDIUM-REGULAR and it works for a XS - L.


    Please feel free to contact us at ANY time if you are unsure about the SIZING:


    100% Linen, available in multiple colors. 


    Hand-wash in cold water, dry on a clothes hanger.


    All prices are retail prices in Euro, all taxes included. 


  • Linen is a material that has a natural elegance and is suitable for all seasons. It feels cool in the summer and retains warmth in the winter, especially when layered.


    Made from flax plant fibers, it is strong, absorbent and dries faster than cotton. 


    It wrinkles more than other fibers, but this is also the charm of the material and we love it!


    Hand or machine wash linen in low temperatures or cold with mild detergent and a gentle cycle of max 400 turns. 

    Do not tumble dry! Dry it on a clothes hanger and straighten it out to minimize the effort of ironing or steaming. The dress might appear smaller after washing and will find back to its original size after ironing or steaming it.


    Try to rinse or soak any stains immediately and use natural stain soaps if needed. Simple soap will remove make-up stains easily. Avoid rubbing the fabric since this could affect the color. 


    Linen is a natural fiber so washing and wearing will likely cause slight changes over time, but in our eyes it only increases the natural beauty of the fabric.




Neubaugasse 36,

1070 Vienna , Austria

+43 699 19003895

Opening Hours

Mon - Fri: 10am - 7pm

Saturday: 10am - 6pm

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